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SIGCHI Bulletin
Vol.29 No.1, January 1997
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CHI Ten Year View: Creating and Sustaining Common Ground

Catherine R. Marshall and David Novick

At CHI 96 a workshop was held to address the questions:

In the workshop, participants used methods derived from corporate strategic planning to create three scenarios describing alternative possible futures for the field of CHI. The group then used these scenarios to address the question of common ground. The workshop was designed to be of interest to educators and managers involved in the development of CHI professionals as well as individual researchers and practitioners thinking about their future work or career plans.

Scenario Method

Philosophical Underpinnings

It's important to understand from the outset that scenario development exercises are not intended to produce accurate predictions or models of the future. Professional strategic planners consider attempts to predict the future in any kind of detail to be futile at best and dangerous at worst. Nevertheless, even though the future is uncertain, our view is that we can not only plan for it but also influence it. The method of scenario development we used in the workshop is designed to aid planning under uncertainty. It is based on the premise that considering a number of different scenarios that might unfold (even though we don't expect any of them actually will unfold) sensitizes us to key drivers and thus results in more robust planning and more effective, proactive decision making.

Basic Approach

The method we used to create the three scenarios followed a traditional approach in which scenarios are developed based on three projected future states for a small number of related indicators.

Selection of Indicators

The indicators selected to drive the scenario development process should be related in a fairly basic way to the "health" or "success" of the organization or community under consideration. The indicators chosen do not need to be comprehensive. They also do not have to be metrics for which we have existing data or defined measurement techniques. What is important, however, is that everyone involved in the scenario development exercise have a good, shared understanding of what it means for an indicator to go up or down.

For our scenario development exercise, the organizers selected the following indicators:

Scenarios

The organizers then constructed three skeleton scenarios:

Baseline Scenario

For this scenario, we assume that the availability of jobs for CHI professionals in 2006 is about the same as it is today. (Note: This would require growth in the total number of jobs, since the rate at which people are entering the pipeline is greater than the rate at which they are exiting.) We also assume that the median (adjusted) salary and the general level of job satisfaction for CHI professionals in 2006 is about the same as it is today. Finally, we assume that membership in SIGCHI and related professional societies has grown only slightly.

Pessimistic Scenario

Here we assume that jobs for CHI professionals are hard to come by in comparison to those for professionals with a comparable degree of training and experience. We further assume that the median salary for CHI professionals is lower than it is today, and that CHI professionals have low job satisfaction. We also assume that membership in SIGCHI has declined dramatically.

Optimistic Scenario

Here we assume that in 2006 jobs for CHI professionals are plentiful, that the median (adjusted) salary for CHI professionals is higher than it is today, and that most CHI professionals find their work interesting and satisfying. We also assume that the membership of SIGCHI and related professional societies has grown significantly.

Why These Scenarios?

It will be obvious to the reader that other scenarios could be constructed by having some indicators go up while others go down. These scenarios might even be more plausible. We limited ourselves to the three scenarios described above in order to push thinking in different directions and, at the same time, keep the scenario development task tractable.

Scenario-Generating Questions

During the workshop, participants worked on fleshing out each of the three scenarios by describing a set of events, trends and circumstances that could give rise to his scenario and then addressing the following questions:

Background Analysis

Prior to the workshop, each participant prepared a position paper. In a preparatory analysis, the organizers created a digest of participants' views on current situation, trends and drivers. During the first workshop activity, participants reviewed and refined this digest. The results of this background analysis are excerpted here:

Current Situation

Workshop participants' observations about the current situation of the CHI field and community:

Trends

Workshop participants' observations about clearly existing, ongoing changes in society, politics, economics, and technology that may affect CHI directly or indirectly:

Drivers

Workshop participants' observations about possible future events or trends that cannot be predicted with certainty or in detail, but would be likely to have a significant impact on the CHI field and community:

Scenario Results

Scenario 1: "Desperately Seeking Common Ground" (The Baseline Scenario)

We assume that the availability of jobs for CHI professionals in 2006 is about the same as it is today. We also assume that the median (adjusted) salary and the general level of job satisfaction for CHI professionals in 2006 is about the same as it is today. Finally, we assume that membership in SIGCHI and related professional societies has grown only slightly.

Events, Trends and Drivers

Technology, Economy and Society

Role of CHI Research

CHI 06 Conference

Common Ground of CHI Community

Scenario 2: "Ahead to the Past" (The Pessimistic Scenario)

We assume that jobs for CHI professionals are hard to come by in comparison to those for professionals with a comparable degree of training and experience. We further assume that the median salary for CHI professionals is lower than it is today, and that CHI professionals have low job satisfaction. We also assume that membership in SIGCHI has declined dramatically.

Events, Trends and Drivers

Technology, Economy and Society

Role of CHI Research

CHI 06 Conference

Common Ground of CHI Community

Scenario 3: "CHI Reinvents Itself" (The Optimistic Scenario)

We assume that in 2006 jobs for CHI professionals are plentiful, that the median (adjusted) salary for CHI professionals is higher than it is today, and that most CHI professionals find their work interesting and satisfying. We also assume that the membership of SIGCHI and related professional societies has grown significantly.

Events, Trends and Drivers

Technology, Economy and Society

Role of CHI Research

CHI 06 Conference

Common Ground of CHI Community

Workshop Web Site

The methods and results reported above, along with additional supplementary information, can be viewed by visiting the workshop web site http://www.collabtech.com/CHI-future/

Workshop Participants

Peter Gorny, University of Oldenburg; Brian Hansen, Oregon Graduate Institute; John Karat, IBM T J Watson Research Center; Laura Leventhal, Bowling Green State University; Allan MacLean, Rank Xerox Research Center; Michael Mateas, Intel; Manuel Perez-Quinones, Naval Research Laboratory; Lisa Tweedie, Imperial College; Cathleen Wharton, U S WEST Advanced Technologies.

Workshop Organizers

Catherine R. Marshall, CollabTech

David G. Novick, Oregon Graduate Institute

About the Authors

Catherine Marshall is the president of CollabTech, a small company specializing in research, consulting, system design and custom application development for collaborative technologies. She previously has held research and management positions at U S WEST, Hewlett-Packard, and Bell Laboratories and also served as an NSF Visiting Professor at the Oregon Graduate Institute of Science and Technology.

David Novick is Director of Research at the European Institute of Cognitive Sciences and Engineering (EURISCO) and associate professor of computer science at the Oregon Graduate Institute of Science and Technology. He is a founding member of CHIFOO and SIGCHI Toulouse.

Authors' Addresses

Catherine Marshall
CollabTech
Garden Rd., Ste. 201
Monterey, CA 93940, USA
tel: +1-408-645-9140
crm@collabtech.com

David G. Novick
European Institute of Cognitive Sciences and Engineering (EURISCO)
4 avenue Edouard Belin, 31400 Toulouse France
tel: +33-5 62 17 38 38
fax +33-5 62 17 38 39
novick@onecert.fr

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