Disintermediation through Aggregation: Making your Data your Own The Sapir-Whorf Hypothesis postulates a link between thought and language: if you haven't got a word for a concept, you can't think about it; if you don't think about it, you won't invent a word for it. The term "Web 2.0" is a case in point: it conceptualises the idea of Web sites that gain value by their users adding data to them. There are inherent dangers in using Web 2.0: it partitions the Web into a number of topical sub-Webs, and locks you in, thereby reducing the value of the network as a whole. It also puts your data, and its ownership at risk. So does this mean that user contributed content is a Bad Thing? Not at all, it is the method of delivery and storage that is wrong. The future lies in better aggregators.