The author

Why we like what we like

Steven Pemberton, CWI, Amsterdam

Why is sex fun?

What people like

It is fun to watch out for things that people apparently love (because they cluster round it, for instance) and try to postulate the evolutionary advantage that it represents.

Water!

People at a lake

Heights!

Sacre Coeur, ParisIn Paris there is a beautiful cathedral on the Montmartre hill, the Sacre Coeur.

Heights!

People at Sacre Coeur, ParisPeople visiting it will go in for a brief visit, and then sit for hours on the steps in front of it looking out over Paris.

But there is one thing people love that is harder to explain

Fire

Fire

What else do people stare at for hours?

TV

What else do people stare at for hours?

TV